Tag Archives: women’s rights

The Perils of Cooptation

In her book “No Logo”, Naomi Klein writes that ‘In the early 90s, the political agenda of the civil movements and that of the women’s movements were used to make brand-content and marketing niche strategies.’

What I take this to mean is that, the brands took a small part of what people were fighting for, increased the media visibility of women and minorities, then sold it back to us so we are made to believe that “great strides have been made in women’s empowerment, men are finally involved” and so feminism “will only bring a greater divide.” I have two problems with this: Continue reading The Perils of Cooptation